Updating Some Branding

Since we are in a new town and new neighborhood, of course we want to label our honey appropriately.  I had just decided that I would keep our original logo and font for the jar labels, and simply change the text to the East Sacramento origin of the nectar.

However, it occurred to me (if a bit late) that East Sacramento actually has its own branding from 2009.  The McKinley East Sacramento Neighborhood Association and the East Sacramento Improvement Association joined forces with the East Sacramento Chamber of Commerce and commissioned 7 Welcome to East Sacramento Signs.

From the East Sacramento Community Assn.

The outline and frame of the signs echoes the shape of the East Lawn Cemetery clock.

Eastlawn Clock, SacramentoRevealed.com

It has since become popular for homes to display replicas of the signs in yard or on house-fronts.

A little searching for a decent imitation of the typeface and adapting the scale to fit a label and I present:

What do you think?

We'll keep the original for the shop branding, but this will go on the local honey jars.

Orientation

Bees spend the first few weeks after emerging from the brood cells working inside the hive caring for other brood, managing the food supply, guarding the entrance from intruders, cleaning.  After about three weeks the venture into the outside world and become foragers.

In the days leading up to this change in responsibility, they begin making forays outside: orientation flights around the hive and surroundings, so they can recognize home and the landmarks that will lead them back. For whatever reason, the bees often choose to do this activity in the mid-late afternoon, all at the same time. This can often look like the bees are planning to swarm, as I thought a few days ago.  There was a particularly large orientation flight happening, and bees began clustering on the front of the hive, not normal bearding to keep cool, but clumping in the middle of the top hive body.  The airborne bees were making the distinctive 8-shaped patterns of an orientation flight, though; and sure enough--within about 5 minutes of me convincing my partner we needed to try and capture the swarm--the bees began to flood back down and into the hive entrance. 

While the prospective foragers are exploring, some of their sisters will gather outside the entrance and fan the hive scent outward with their wings, nature's air traffic control signaling the path to the runway.