Updating Some Branding

Since we are in a new town and new neighborhood, of course we want to label our honey appropriately.  I had just decided that I would keep our original logo and font for the jar labels, and simply change the text to the East Sacramento origin of the nectar.

However, it occurred to me (if a bit late) that East Sacramento actually has its own branding from 2009.  The McKinley East Sacramento Neighborhood Association and the East Sacramento Improvement Association joined forces with the East Sacramento Chamber of Commerce and commissioned 7 Welcome to East Sacramento Signs.

From the East Sacramento Community Assn.

The outline and frame of the signs echoes the shape of the East Lawn Cemetery clock.

Eastlawn Clock, SacramentoRevealed.com

It has since become popular for homes to display replicas of the signs in yard or on house-fronts.

A little searching for a decent imitation of the typeface and adapting the scale to fit a label and I present:

What do you think?

We'll keep the original for the shop branding, but this will go on the local honey jars.